ADI DASSLER’S LEGACY: INNOVATION WITHOUT LIMITS

In conversation with Horst Bente, discover how Adidas’ DNA of innovation continues to inspire new technologies, partnerships, and opportunities across the global sports landscape.

Speaker

Horst Bente Grandson of Adi Dassler, founder of adidas, and founder of Adi Dassler Legacy Ltd. , Adi Dassler Legacy Fund

Speaker

Christoph Sonnen Co-founder , LEAD.VC

THE AI-POWERED SPORTS ECONOMY

How artificial intelligence is reshaping integrity, engagement, and revenue across sport—from anti-fraud and personalised feeds to immersive media and predictive analytics.

Speaker

Behshad Behzadi Chief Product, Technology and AI Officer , Sportradar

INFRARED KINETICS

BLOCKSPORT

INVESTING TO WIN: STRATEGIES TO SCALE SPORTS INNOVATION

From venture funds to global agencies, leaders discuss how startups and established players unlock growth, scale globally, and capture new markets.

Speaker

Christoph Sonnen Co-founder , LEAD.VC

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Deepen Parikh Partner , Courtside Ventures

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Mohammed Berrada Partner & Head of Commercial & Investment Practice , CAA Portas

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Ramzi Farah Co-Founder and Managing Partner , Razor Capital

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Samir Ceric Chairman , Ceric & Co

PORTUMA

THEMOTIONAPP.COM

HOOPSLAM

SQUADASSIST

IN2

FROM VISION TO VELOCITY: THE ASIA–GCC SPORTS TECH ENGINE

A global snapshot of who matters, what’s trending, and how fans behave. Walk away with a cross-border playbook; capital stacks, distribution routes, and localization must-dos. Powering the next wave of leagues, fan platforms, and wellness ventures.

Speaker

Jean-Baptiste Roy Founding Partner , Asia Sports Tech

VIAI

AGCARENA

WURQ

PLYR

TENNIBOT

AURA SPORT CREAM

PICKROLL

THERMOCUFF

GBARENA

FAN ENGAGEMENT: CONNECTING CLUBS, BRANDS, AND AUDIENCES IN NEW WAYS

The discussion will highlight new platforms, digital activations, and data-driven strategies that create meaningful connections, drive commercial growth, and ensure fans stay engaged in an increasingly competitive attention economy.

Speaker

Francis Casado Co-founder & CRO , 3D Digital Venue

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Alberto Ceres CEO , Trison

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Rebecca Eliot Co Founder , ProTouch Sports

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Steve Nott-Macaire Global Business Developer , FortressGB

STADIFY.FR

BITPLAY

DARTLE

SPORTBOX

KINOTEK

VISIOLAB

BEYOND THE GAME: WEB3, COMMUNITY & THE NEW DIGITAL ARENA

From immersive gaming worlds to tokenized loyalty, DAOs and decentralized ecosystems—how Web3 and esports are creating new models of monetization, community building, and digital identity.

Moderator

Sam Rogerson Head of Growth , Deca4 Advisory

Speaker

Hicham Chahine Founder & Co-CEO , Ninjas in Pyjamas Group

Speaker

Donald Yeo Account Director , Octagon

Speaker

Saqr Ereiqat Secretry General , D2A2

BOOMERANG

COGNITION IN ELITE FOOTBALL: A NEED FOR NEW TECHNICAL ADVANCEMENTS

Exploring how cognitive science and cutting-edge technology are transforming decision-making, training, and performance in elite football.

Speaker

Jes Madsen Director of Football and Data Science , Saudi Pro League

SMARTER SQUADS, SMARTER SPORT: AI, TRACKING & WINNING DECISIONS

How clubs fuse AI, tracking data, and human insight to recruit better, manage minutes, out‑think opponents, and elevate fan engagement.

Moderator

Ryan McCumber Founder , Sportstech.ai

Speaker

Nikhil S Nair Regional Director , Tata Elxsi

Speaker

André Antonelli CEO , Machina Sport

SPORT REIMAGINED: A MICROSOFT CONVERSATION ON AI

Discover how AI is transforming sport on and off the field—reshaping performance, fan engagement, and club operations.

Speaker

Sebastian Lancestremere WW Strategic Partnerships Director, Microsoft Corporation , Microsoft

RIGHTS HOLDERS IN THE DIGITAL ERA: MONETIZATION, PROTECTION, AND FAN ACCESS

This session explores how rights holders and investors can unlock new value in the evolving sports economy through innovation in OTT, anti-piracy, and revenue models while balancing IP control and fan access.

Moderator

Ammar Hina Sports Broadcast & TV Production Expert , Colorbars Consultancy

Speaker

Mohammad Ali Abbaspour Founder and CEO , Sponixtech

Speaker

Sungjin HONG Specialized Officer , Interpol

Speaker

Zur Karklinsky Head of Go-to-Market , DAZN

Speaker

David Wurth Founder and CEO , PLYR Technologies

ARENNA

SPECTATR.AI

LOOPLAY

ONALABS

KOBI

ULTRAX TECHNOLOGIES

GENLETICS

MOVMENTA

UBITRACK

SOCCERMENT

FITLIFE

FLICKIT

SPORTSFIRST

SEE

WATERSPEED

MYSWIMEDGE

MARKAMOTION

IDOL MATCH

HITRECOGNITION

TG0

ANALYTICS & ATHLETE MONITORING: DATA-DRIVEN PERFORMANCE & INJURY PREVENTION

This panel explores how AI and analytics are transforming athlete performance and injury prevention, assessing the reliability of predictive tools and their real-world impact on the field.

Speaker

Joe E. Feghali Founder , FIT - Fitness.Innovation.Therapy

Speaker

Mauro Saraiva Football Performance Analyst , Qatar Stars League

Speaker

Raoni Medina Player Development Expert , ModernPlay Soccer Consultancy

Speaker

Rick Cost Head of performance at Olympique Lyonnais , Olympique Lyonnais

AQUIVIO

EDGE SOUND RESEARCH

HEALTH & WELLNESS: TECHNOLOGY-DRIVEN APPROACHES TO HOLISTIC ATHLETE CARE

This panel examines how technology is reshaping athlete wellness through innovations in recovery, mental health, and holistic care, making longevity a cornerstone of performance.

Speaker

Daniel Hill Co-founder , Aquivio

Speaker

Dr. Marko Milic Chief Scientist , Digital Sport Solutions

Speaker

Dr. Meshari F. Alwashmi CEO & Co-founder , Amplifi

MIND, BODY & FUTURE: PSYCHIATRY, LONGEVITY, AND SPORTS MEDICINE IN PERFORMANCE

This session explores how psychiatry, sports medicine, and longevity innovations are redefining athlete care—enhancing resilience, accelerating recovery, and extending careers beyond competition.

Speaker

Dr. Joseph El-Khoury CEO & Medical Director , The Valens Clinic

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Dr. Michael Liebrenz Department of Psychiatry , University of Bern

Speaker

Dr. Greg Bailey Team Principal , NorthStar SailGP Team

BUILDING SPORTS COMMUNITIES THROUGH CREATIVITY & TECH

This session explores how sports technology can drive inclusion by expanding access, increasing visibility, and creating opportunities in women’s and para-sports, with federations, startups, and investors playing key roles.

Moderator

Steven Kilby Founder and CEO , SportsLive

Speaker

Tareq Qaddumi Founder and Creative Director , Out the box

Speaker

Forest Bakker Founder , Lightbros

RECHARGE TO PERFORM: THE SCIENCE OF RECOVERY IN MODERN SPORT

This panel examines how data, recovery technology, and sleep science are enhancing athlete performance, longevity, and mental resilience between training sessions.

Speaker

Rafael Oliveira Sr. Director of International & Partnerships , Eight Sleep