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LEVEL UP 2027

Where Sport
Meets The Tech
Shaping
What Comes Next

LEVEL UP is the region's defining sports technology event — an outdoor festival-format expo at Dubai Harbour bringing together the global sports ecosystem to connect, showcase, and accelerate.

Dubai Harbour, UAE
3 Days · 30+ Tracks
Outdoor Festival Format
95+ Countries
Press Registration   Get In Touch
5,000+
Total Attendees
110+
Speakers
95+
Countries
500+
C-Suite & Founders
250+
Meetings
40+
Startup Pitches

The Platform
Sport Has Been
Waiting For

LEVEL UP is not a conference. It's a full-scale sports tech ecosystem — an outdoor festival-format expo at Dubai Harbour that brings together global clubs, federations, startups, investors, media, and solution providers for three days of connection, discovery, and acceleration.

What Is LEVEL UP?

The region's first dedicated sports tech innovation expo — curated, multi-day, outdoor — where the global sports industry meets the companies redefining it.

Why Does It Exist?

Sport is undergoing its most profound technological transformation. LEVEL UP exists to accelerate that shift — creating the space where ideas become partnerships.

Dubai as Global Hub

Dubai is the world's most connected sports destination. Dubai Harbour provides an iconic outdoor stage that no indoor convention centre can replicate.

Who Attends?

C-suite executives, founders, investors, federation directors, media, athletes, and the world's fastest-growing sports technology companies — 5,000+ from 95+ countries.

What Happens There?

30+ conference tracks, 100+ exhibitors, startup pitches, live sports activations, VIP networking, curated B2B meetings, and an awards gala.

The Ethos

We believe sport is humanity's greatest stage for technology. LEVEL UP is built on the conviction that when the right people connect in the right environment, the future arrives sooner.

Media Room

Apply for Media Pass  
USD 50M+
Advertising Value Equivalency
1.45B+
Total Media Reach

LEVEL UP's integrated communications strategy delivers extraordinary exposure across digital, social, print, broadcast, and influencer channels.

Press & Media Accreditation

Journalists, photographers, and broadcasters can apply for press accreditation — complimentary access, press kit, and interview facilitation included.

Press Registration  
News
AI Referees Make Their Debut in Global Esports League
20 April 2025  ·  Dubai M.
AI Referees Make Their Debut in Global Esports League

An international esports tournament piloted AI-powered referees, automating decision-making with real-time gameplay analysis.

Read More →
Smart Stadiums Transform the Fan Experience in 2025
20 April 2025  ·  Dubai M.
Smart Stadiums Transform the Fan Experience in 2025

Newly upgraded stadiums are using IoT, AR, and personalized services to enhance live sports.

Read More →
Blockchain Revolutionizes Sports Ticketing and Fan Ownership
20 April 2025  ·  Dubai M.
Blockchain Revolutionizes Sports Ticketing and Fan Ownership

Teams are adopting blockchain to secure ticketing and empower fans with NFT-based digital collectibles.

Read More →
Press Releases
LEVEL UP Expo Confirms 2025 Speaker Lineup
20 April 2025
LEVEL UP Expo Confirms 2025 Speaker Lineup
Download PDF →
Partnership with Global Sports Council Announced
20 April 2025
Partnership with Global Sports Council Announced
Download PDF →
Dubai Selected as 2025 Sports Tech Capital
20 April 2025
Dubai Selected as 2025 Sports Tech Capital
Download PDF →
Articles & Blogs
The Rise of Biometric Tech in Professional Sports
The Rise of Biometric Tech in Professional Sports
Read Article →
Inside the Smart Locker Room of 2025
Inside the Smart Locker Room of 2025
Read Article →
Next-Gen Swimming HUD Glasses Redefine Aquatic Training
Next-Gen Swimming HUD Glasses Redefine Aquatic Training
Read Article →

From The Floor

@levelupsportstech
@levelupsportstech
@levelupsportstech
@levelupsportstech
@levelupsportstech
@levelupsportstech
@levelupsportstech
@levelupsportstech
  Follow us on Instagram

Frequently Asked Questions

What is LEVEL UP?
+
LEVEL UP is the Middle East's first dedicated Sports Tech Innovation Expo — a 3-day outdoor festival-format event held at Dubai Harbour, UAE. It brings together global sports clubs, federations, technology companies, investors, media, and startups.
Who should attend LEVEL UP?
+
C-suite executives from clubs and federations, sports technology founders and investors, brand marketers and media professionals, athletes, coaches, and anyone who wants to understand where sport is going next.
How can my company partner with LEVEL UP?
+
We offer partnership opportunities from USD 5,500 to USD 540,000, including Presented By, Strategic, Industry, Platinum, Gold, and Silver tiers. Contact us or download the sponsorship deck to learn more.
Where exactly is LEVEL UP hosted?
+
LEVEL UP takes place at Dubai Harbour — an iconic waterfront destination in the heart of Dubai, UAE. The outdoor festival format uses the Harbour's open-air promenades, providing a unique backdrop for exhibitions and networking.
When is LEVEL UP 2027?
+
Exact dates for LEVEL UP 2027 are to be confirmed. The 2025 inaugural edition took place over 3 days in November. Sign up for our newsletter or follow our social channels to be the first to know.
How do I register or get tickets?
+
Delegate passes can be purchased through our website. We offer General Delegate, VIP, and Press passes. Visit the Register page to see available options.
Can startups participate or pitch at LEVEL UP?
+
Absolutely. LEVEL UP features a dedicated Startup Pitches programme where 40+ emerging sports tech companies pitch live on the main stage in front of investors, clubs, and brands.
Is there a media accreditation process?
+
Yes. Journalists and media professionals can apply for press accreditation through our Press Registration page. Accredited media receive complimentary access, a press kit, interview facilitation, and access to designated media areas.

Contact Us

Exhibiting & Sponsorshipsponsor@levelupsportstech.com
Follow on LinkedIn@levelupexpoae