About LEVEL UP
LEVEL UP is the region’s leading sports tech innovation expo, bringing together the global sports and tech ecosystem to showcase next-generation technologies across a wide spectrum of sports and industries.
LEVEL UP will drive real-world collaboration, investment, and progress. From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations, LEVEL UP highlights the transformative power of technology across the full value chain of sport.
This is where the future of sport comes alive. LEVEL UP Sports Tech Innovation Expo is a global gathering set to drive the next era of sports innovation.
About Dubai Sports Council
Dubai Sports Council (DSC) is the official body driving the development of sport in Dubai. Founded in 2005, it champions innovation, inclusion, and excellence across all levels. DSC organizes over 400 events annually - including major international championships, innovation awards, and the Dubai International Sports Conference.
100+
Exhibitors
10K+
Visitors
30+
Partners
150+
Speakers
Partners and Sponsors
Supported By
Venue Partner
Organized By
Platinum Sponsor
Platinum Sponsor
Content Partner
Silver Sponsor
Sports in the Community Partner
Panel Sponsor
Panel Sponsor
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Sports Activation Partners
Sean Freestyle
World Paddle Association
Champs
JamSports Academy
Gaming Partners
Gamers Hub
Participants
Speakers
Horst
Bente
Grandson of Adi Dassler, founder of adidas, and founder of Adi Dassler Legacy Ltd.
Jean-Baptiste
Roy
Founding Partner
Jake
Schuster
CEO
Gemini Sports
Chris
Markham
Sporting Director
Behshad
Behzadi
Chief Product, Technology and AI Officer
Christoph
Sonnen
Co-founder
Mohammed
Berrada
Partner & Head of Commercial & Investment Practice
Jamie
Cunningham
Executive Director
Francis
Casado
Co-founder & CRO
Alberto
Ceres
CEO
Federico
Smanio
CEO
Hicham
Chahine
Founder & Co-CEO
What To Expect
VIP Zone
Exhibition Zone
Brand Engagement Zone
See Sean Freestyle Live
Be Coached by WPA
Watch Muay Thai Live
VIP Zone
The VIP Zone at LEVEL UP offers exclusive access near the main stage, designed for high-level networking, media interviews, and private meetings—where VIPs connect and opportunity unfolds.
SPEAK AT LEVEL UPExhibition Zone
The Exhibition Zone at LEVEL UP brings together global powerhouses, disruptive startups, and future-forward organizations to showcase the technologies transforming sport.
EXHIBIT AT LEVEL UPBrand Engagement Zone
The Brand Engagement Zone is located outdoors, this vibrant space offers live activations, interactive demos, and retail experiences across a wide spectrum of sports.
EXHIBIT AT LEVEL UP×
Speaker
Inspire global audiences by sharing your journey, insights, and bold ideas on the future of sports and technology at LEVEL UP.
Sponsor
Showcase your leadership in sports innovation. Position your brand at the heart of the action and connect with top decision-makers.
Exhibitor
Put your product or solution in the spotlight. Engage with thousands of fans, startups, and global brands in the LEVEL UP arena.
Media
Cover the stories, meet the stars, and gain priority access to exclusive zones, interviews, and innovation reveals at LEVEL UP.
Witness The Future Of Sports
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INDUSTRY FACTS
The global sports tech industry is
Gearing up for a 10X BOOM
Soaring from $18B today
Growing to a massive $118B in the future
The game is just getting started!
SPORTS AT LEVEL UP
LEVEL UP will drive real-world collaboration, investment, and progress. From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations, LEVEL UP highlights the transformative power of technology across the full value chain of sport.
ATHLETIC
SPORTS
ROLLER
SPORTS
SPORTS
MEDICINE
WATER
SPORTS
BALL
SPORTS
RANGE
SPORTS
AIR
SPORTS
HIKING
& TREKKING
WINTER
SPORTS
RACKET
SPORTS
FITNESS
SUITES
PARA
SPORTS
FLOORPLAN
VENUE RENDERS
