Samir Ceric

Samir Ceric is a globally recognised entrepreneur, investor, philanthropist, keynote speaker and visionary, working at the intersection of sports, technology and investment. A former elite athlete and football club chairman, his unique background gives him a practical understanding of sports dynamics and a passion for integrating cutting-edge technology. He has been a pioneering figure in the digitalisation of the sports industry, from enhancing fan engagement through blockchain and AI to driving sustainability with climate tech solutions. Ceric’s latest venture is a pioneering investment platform dedicated to acquiring and transforming sports teams in a unique and impact driven way and building new sports franchises globally. He is a chairman of a seventh-generation, values-driven family office embodying a deep commitment to trust, growth, and innovation.