Loading...

Inaugural Edition · Recap

Level Up
2025

Where sport met technology

Partner With Us

Level Up 2025

Event Highlights

The Tech That Showed Up

Smart Stadiums

Infrastructure

Smart Stadium Technology

Next-generation stadium solutions — from connected venues and real-time crowd analytics to ticketing, access control, and immersive fan experience hardware, demonstrated live on the floor.

WHOOP

Wearables

WHOOP — Elite Recovery Tech

DeepFit

Performance AI

DeepFit — AI Coaching Platform

GameCentric

Esports

GameCentric — Mobile Esports Arena

8 Sleep

Sleep Science

8 Sleep — The Pod Sleep System

Experience Zones

Sports Activations

GameCentric Esports Arena

GameCentric · Esports Arena

Sports Activation

DSC08837

Sports Activation

DSC09021

Sports Activation

DSC09039

Sports Activation

DSC09138

Sports Activation

DSC09219

Sports Activation

DSC09300

Sports Activation

DSC09332

Fitness

HerSpace

Rhythmic lower-body workout powered by movement, strength and community — live on the harbour.

Esports

GameCentric

Mobile esports arena — gaming PCs, PS5 setups, VR and large displays brought directly to the floor.

Golf Tech

SportsLive

Data-rich golf simulator with live SportsOS demonstrations — real-time swing analytics in action.

Padel

WPA Padel

Exhibition matches and intro-to-padel trial sessions — visitors played on the court.

Basketball

JAM Sports Academy

Open practice sessions, youth challenges, and skill drills on a full basketball court.

Combat

Champs & KO2

Structured fight bouts, fighter introductions, and real-time scoring in a live fight arena.

Exhibition Floor

Smart Stadiums

Smart Stadium Technology

WHOOP

WHOOP · Elite Recovery

DeepFit

DeepFit · AI Coaching

GameCentric

GameCentric · Esports

8 Sleep

8 Sleep · Pod System

The brands. The builders.
The future.

Event Moments

LEVEL UP 2025 Partners

Partners & Sponsors

Supported By

Organized By

Venue Partner

Platinum Sponsor

Platinum Sponsor

Content Partner

Silver Sponsor

Sports in the Community Partner

Panel Sponsors

Sports Activation Partners

Gaming Partner

Ecosystem Partners

Media Partners

2025 Lineup

Featured
Speakers

110+

Global Speakers

Horst

Bente

Grandson of Adi Dassler, founder of adidas, and founder of Adi Dassler Legacy Ltd.

Adi Dassler Legacy Fund

Jean-Baptiste Roy

Jean-Baptiste

Roy

Founding Partner

Asia Sports Tech

Jake

Schuster

CEO

Gemini Sports

Chris

Markham

Sporting Director

Nicolò D'Ercole

Nicolò

D'Ercole

EVP AI & technology Sportradar

Sportradar

Christoph Sonnen

Christoph

Sonnen

Co-founder

LEAD.VC

Jamie Cunningham

Jamie

Cunningham

Executive Director

ONETOWATCH

Francis

Casado

Co-founder & CRO

3D Digital Venue

Steve Nott-Macaire

Steve

Nott-Macaire

VP of Sales EMEA & APAC

FortressGB

Alberto

Ceres

CEO

Trison

Federico Smanio

Federico

Smanio

CEO

Wylab

Hicham

Chahine

Founder & Co-CEO

Ninjas in Pyjamas Group

Donald

Yeo

Account Director

Octagon

Saqr

Ereiqat

Secretry General

D2A2

Ammar

Hina

Sports Broadcast & TV Production Expert

Colorbars Consultancy

Jes

Madsen

Director of Football and Data Science

Saudi Pro League

Nikhil

S Nair

Regional Director

Tata Elxsi

André Antonelli

André

Antonelli

CEO

Machina Sport

Ryan

McCumber

Founder

Sportstech.ai

Daniel

Hill

Co-founder

Aquivio

Dr. Meshari F. Alwashmi

Dr.

Meshari F. Alwashmi

CEO & Co-founder

Amplifi

Dr. Joseph El-Khoury

Dr.

Joseph El-Khoury

CEO & Medical Director

The Valens Clinic

Dr. Michael Liebrenz

Dr.

Michael Liebrenz

Department of Psychiatry

University of Bern

Joe

E. Feghali

Founder

FIT - Fitness.Innovation.Therapy

Mauro

Saraiva

Football Performance Analyst

Qatar Stars League

Mohammad Ali Abbaspour

Mohammad

Ali Abbaspour

Founder and CEO

Sponixtech

Deepen

Parikh

Partner

Courtside Ventures

Rafael Oliveira

Rafael

Oliveira

Sr. Director of International & Partnerships

Eight Sleep

Samir

Ceric

Chairman

Ceric & Co

Tareq

Qaddumi

Founder and Creative Director

Out the box

Iris Córdoba Mondéjar

Iris

Córdoba Mondéjar

Managing Director, Global Sports Innovation Center powered by Microsoft

GSIC

Raoni

Medina

Player Development Expert

ModernPlay Soccer Consultancy

Rui

Lança

Executive Sporting Director

Al Ittihad Club

Steven

Kilby

Founder and CEO

SportsLive

Rick

Cost

Head of performance at Olympique Lyonnais

Olympique Lyonnais

Budreya

Faisal

Founder and President of Banaat FC

Banaat FC

Sungjin

HONG

Specialized Officer

Interpol

Rohn

Malhotra

Co-Founder

SportsTechX

Tomasz Kowalczyk

Tomasz

Kowalczyk

Head of PZPN Innovation hub

PZPN Innovation Hub

Sebastian Lancestremere

Sebastian

Lancestremere

WW Strategic Partnerships Director, Microsoft Corporation

Microsoft

Zur

Karklinsky

Head of Go-to-Market

DAZN

Saud

Al Nowais

Founder of Epic Padel

Epic Padel

Sheridan Mordew

Sheridan

Mordew

Award-Winning Fitness & Wellness Entrepreneur

Shape Up Women’s Club

Rebecca

Eliot

Co Founder

ProTouch Sports

Fabio Prestijacopo

Fabio

Prestijacopo

Managing Director

BizAway

Ramzi

Farah

Co-Founder and Managing Partner

Razor Capital

David

Wurth

Founder and CEO

PLYR Technologies

Dr. Greg Bailey

Dr.

Greg Bailey

Team Principal

NorthStar SailGP Team

Boutros Maroun Boutros

Boutros

Maroun Boutros

Executive Vice president, Corporate Communications, Marketing & Brand of Emirates

Emirates

Ahmed

Sam

Founder and Head Coach

Lift Focus Grind

Pietro Allegretti

Pietro

Allegretti

Founder

Penguinpass

Kenny

Oktavius

Co-Founder & CEO

PointFit Technology Limited

Peggy

Tng

Regional Lead, APAC

GSIC

Tapio

Rosenius

CEO

Skandal Technologies

Andreas Tsindos

Andreas

Tsindos

CEO

MWAN Mobile

Toli

Makris

CEO EX Interactive Gaming

EX Sports

Sean

Garnier

Founder of Urbanball

Urbanball

Stephan

Muller

Marketing Director

Whoop

Dave

Catudal

Co-Founder

Forus

Hashem

Aljamal

Founder and CEO

Cypex Group

Saad

Khan

Founder and CEO

GameCentric

Katie

Overy

TV Presenter, Live Events MC and Voiceover Artist

Divyajot Ahluwalia

Divyajot

Ahluwalia

Director

wTVision / Quidich

Feizel

Batcha

VP Sports Partnerships

Genius Sports

Maia

Zennie

MENA Ecosystem Lead

Avalanche/ Ava Labs

Zalfa

Farah

Head of Research & Conceptualization

GMOLx

Rémi

Vanecht

Head of Education

Athletes Junction - Hyperice Middle East

Zayed

Hammouri

Excellence Director MEA

Vizrt

Ali

Al Arif

Founder and CEO

WPA (World Padel Academy) / Spadrec Investment

Dr. Adam Thomas

Dr.

Adam Thomas

Founder and CEO

Genletics

Shahrukh Sohail

Shahrukh

Sohail

Senior Sports and Entertainment Business Manager

Xplere

Hind

Nezzaghy

MCL Co-founder

MENA Champ League (MCL)

Karen

Mattar

Mind & Body Coach

Vadim Prikhodko

Vadim

Prikhodko

IT entrepreneur and CEO of EasySports

EasySports

Mark

Guildea

Managing Director

Interact

Alexey Deniskin

Alexey

Deniskin

CMO of EasySports

EasySports

All 2025 Speakers

Level Up 2027

Join Level Up
2027

UAE · The Global Sports Tech Expo

Partner With Us