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LEVEL UP 2027

The Future of
Sports Tech
Takes the Stage

Three days of keynotes, panels, fireside chats, and startup pitches from the most forward-thinking minds in the global sports technology ecosystem.

110+ Global Speakers
30+ Conference Tracks
3 Days of Content
Live Startup Pitches
Dubai Harbour · Outdoor Stage

Session Formats

Keynotes
12-20 Sessions

The defining moments of LEVEL UP. Single speakers, global audiences, and the big ideas that reframe how the industry thinks. Maximum 45 minutes.

Panels
15-20 Sessions

Multi-voice discussions moderated by world-class journalists and industry figures. Four to five speakers. Real debate, not rehearsed talking points.

Fireside Chats
8-12 Sessions

The most intimate format on the programme. Two voices, unscripted conversation, and the kind of candour you get when the cameras go off.

Startup Pitches
40+ Pitches

Six minutes. Live judges. Real stakes. The most electrifying sessions at LEVEL UP — where the next generation of sports tech companies get their breakthrough moment.

Workshops
6-8 Sessions

Hands-on, interactive sessions for smaller audiences. Deep dives into specific technology challenges — from AI implementation to data licensing frameworks.

Awards Ceremony
1 Event, Day 3

The inaugural LEVEL UP Innovation Awards — recognising the technologies, companies, and individuals shaping the future of global sport.

Full Agenda

10:20 – 10:30
Kicking Off The Inaugural LEVEL UP
Welcome and Opening Note main
KO
Katie Overy
Moderator
10:30 – 11:00
Adi Dassler’s Legacy: Innovation Without Limits
A conversation on how Adidas’ DNA of innovation continues to inspire new technologies, partnerships, and opportunities across the global sports landscape. main
KO
Katie Overy
Moderator
HB
Horst Bente
Adi Dassler Legacy Fund
CS
Christoph Sonnen
LEAD.VC
11:00 – 11:30
The AI-Powered Sports Economy
How artificial intelligence is reshaping integrity, engagement, and revenue across sport—from anti-fraud and personalised feeds to immersive media and predictive analytics. main
ND
Nicolò D’Ercole
Sportradar
11:00 – 11:10
Infrared Kinetics
arena
11:17 – 11:27
Blocksport
arena
11:30 – 12:00
Investing to Win: Strategies to Scale Sports Innovation
From venture funds to global agencies, leaders discuss how startups and established players unlock growth, scale globally, and capture new markets. main
KO
Katie Overy
Moderator
CS
Christoph Sonnen
LEAD.VC
DP
Deepen Parikh
Courtside Ventures
RF
Ramzi Farah
Razor Capital
JC
Jamie Cunningham
ONETOWATCH
SC
Samir Ceric
Ceric & Co
11:34 – 11:44
Portuma
arena
11:44 – 11:54
Armony
arena
11:54 – 12:04
themotionapp.com
arena
12:00 – 12:30
Accelerate or Be Left Behind: Fueling the Sports Tech Ecosystem
This session explores how sports organizations and investors use data-driven strategies, emerging tech, and partnerships to scale performance, personalize fan experiences, and future-proof operations. main
IM
Iris Córdoba Mondéjar
GSIC
Moderator
FS
Federico Smanio
Wylab
RM
Rohn Malhotra
SportsTechX
TK
Tomasz Kowalczyk
PZPN Innovation Hub
12:04 – 12:14
Hoopslam
arena
12:14 – 12:24
Squadassist
arena
12:24 – 12:34
In2
arena
12:30 – 13:00
How to understand The Asia Playbook ? How Asian fandom can drive exponential growth for Sportstech
How sports and sportstech can unlock monetization across 4B Asian consumers. What Asia can teach, what the GCC can build—focused on commercial growth, digital content, fan engagement, and monetization. main
PT
Peggy Tng
GSIC
Moderator
JR
Jean-Baptiste Roy
Asia Sports Tech
KO
Kenny Oktavius
PointFit Technology Limited
12:34 – 12:44
VIAI
arena
12:44 – 12:54
AGCArena
arena
12:54 – 13:04
WurQ
arena
13:04 – 13:14
PLYR
arena
13:14 – 13:24
Tennibot
arena
13:24 – 13:34
Aura Sport Cream
arena
13:30 – 13:50
From Sponsorship to Innovation: How Emirates Is Redefining the Future of Global Sport
Emirates has long been more than a sponsor, it’s a global catalyst for sport. In this keynote, a senior Emirates executive shares how the brand’s decades-long commitment to sports partnerships has evolved from visibility to innovation. main
KO
Katie Overy
Moderator
BB
Boutros Maroun Boutros
Emirates
13:34 – 13:44
Pickroll
arena
13:44 – 13:54
Thermocuff
arena
13:54 – 14:04
GBarena
arena
14:00 – 14:30
Fan Engagement: Connecting Clubs, Brands, and Audiences in New Ways
The discussion will highlight new platforms, digital activations, and data-driven strategies that create meaningful connections, drive commercial growth, and ensure fans stay engaged in an increasingly competitive attention economy. main
PT
Peggy Tng
GSIC
Moderator
FC
Francis Casado
3D Digital Venue
RE
Rebecca Eliot
ProTouch Sports
SN
Steve Nott-Macaire
FortressGB
14:04 – 14:14
Stadify.fr
arena
14:14 – 14:24
Bitplay
arena
14:24 – 14:34
Dartle
arena
14:30 – 15:00
Stadiums That Think: Real-Time Media, Data & Atmosphere with PoET
Introducing technology that lets stadiums sense the moment and shape atmosphere in real time—improving crowd flow, elevating fan engagement, reducing operational stress, and creating immersive, sponsor-driven moments. main
TR
Tapio Rosenius
Skandal Technologies
14:34 – 14:44
Sportbox
arena
14:42 – 14:52
Kinotek
arena
14:52 – 15:02
VisioLab
arena
15:00 – 15:30
Beyond the Game: Web3, Community & the New Digital Arena
From immersive gaming worlds to tokenized loyalty, DAOs and decentralized ecosystems—how Web3 and esports are creating new models of monetization, community building, and digital identity. main
SR
Sam Rogerson
Deca4 Advisory
Moderator
HC
Hicham Chahine
Ninjas in Pyjamas Group
DY
Donald Yeo
Octagon
SE
Saqr Ereiqat
D2A2
SK
Saad Khan
GameCentric
MZ
Maia Zennie
Avalanche/ Ava Labs
15:02 – 15:12
Boomerang
arena
15:10 – 15:20
FIT Fitness.Innovation.Therapy.
arena
15:30 – 16:00
Cognition In Elite Football: A need for new technical advancements
Exploring how cognitive science and cutting-edge technology are transforming decision-making, training, and performance in elite football. main
JM
Jes Madsen
Saudi Pro League
16:00 – 16:30
AI in Sport: Smarter Decisions, Stronger Performance
How clubs fuse AI, tracking data, and human insight to recruit better, manage minutes, out‑think opponents, and elevate fan engagement. main
RM
Ryan McCumber
Sportstech.ai
Moderator
NN
Nikhil S Nair
Tata Elxsi
AA
André Antonelli
Machina Sport
JS
Jake Schuster
Gemini Sports
IM
Iris Córdoba Mondéjar
GSIC
16:00 – 16:05
Welcoming everyone to LEVEL UP, Welcoming Video. Dubai Sports Council Address
The Organisers Executive to Welcome everyone to LEVEL UP main
NH
Namir Hourani
GMOLx
16:05 – 16:10
main
EM
Eisa Sharif Al Marzooqi
Dubai Sports Council
16:40 – 17:10
1v1 Leagues: Tech, Talent, and the New Sports Format
The development of 1VS1 leagues in soccer and basket; new formats of sports, scaling sports through tech and AI main
AT
Andreas Tsindos
MWAN Mobile
Moderator
TM
Toli Makris
EX Sports
SG
Sean Garnier
Urbanball
08:30 – 09:30
Opening Keynote: Technology Elevates the Game
The inauguration address setting the tone for three days of sports tech transformation — from Dubai to the world. Main Stage · Harbour Promenade
AH
Ahmad Al Hariri
UAE Ministry of Sport
09:45 – 10:30
AI in Elite Performance: From Lab to Pitch
How artificial intelligence is now directly shaping athlete preparation, recovery, and competitive strategy at the highest levels. Innovation Stage A
DO
Dr. Sarah Okafor
NeuroPerfomance Labs
10:45 – 11:30
The Future of Smart Stadiums
Next-generation venue infrastructure: from sensor networks and dynamic pricing to AI-driven fan personalisation at scale. Main Stage · Harbour Promenade
JC
James Carter
SmartStadiums Inc.
12:00 – 12:45
Fan Engagement Revolution
The modern fan relationship has fundamentally changed. How clubs, leagues, and platforms are rewriting the rules of audience engagement. Innovation Stage A
MR
Maria Rodriguez
FanTech Global
14:00 – 15:00
Panel: Esports & Traditional Sport — Convergence or Collision?
A candid discussion with executives from gaming, broadcasting, and traditional sports federations on the esports-mainstream divide. Panel Stage B
TW
Tom Wells
SportsBiz Weekly
Moderator
DK
David Kim
SportAI Ventures
LL
Lisa Lee
ESL Gaming
NP
Nico Perez
La Liga
15:15 – 16:00
Wearables & Biosensing: The Athlete Data Revolution
From WHOOP to continuous glucose monitoring — how real-time biometric data is transforming athlete management and reducing injury. Innovation Stage A
DT
Dr. Yuki Tanaka
BioSport Research
16:30 – 17:15
Startup Spotlight: Emerging Technologies in Sport
Six-minute pitches from the most innovative early-stage sports tech companies — judged live by an investor panel. Main Stage · Harbour Promenade
CS
Curated Selection
LEVEL UP Startup Zone
10:30 – 11:00
Sport reimagined, powered by AI
Discover how AI is transforming sport on and off the field—reshaping performance, fan engagement, and club operations. main
SL
Sebastian Lancestremere
Microsoft
11:00 – 11:30
Rights Holders in the Digital Era: Monetization, Protection, and Fan Access
This session explores how rights holders and investors can unlock new value in the evolving sports economy through innovation in OTT, anti-piracy, and revenue models while balancing IP control and fan access. main
KO
Katie Overy
Moderator
SH
Sungjin HONG
Interpol
ZK
Zur Karklinsky
DAZN
DW
David Wurth
PLYR Technologies
11:00 – 11:10
Arenna
arena
11:10 – 11:20
Street FC
arena
11:20 – 11:30
Looplay
arena
11:30 – 11:50
Padel’s Evolution: What’s next for the growing sport?
This panel explores how operators, investors, builders and tech partners turn today’s demand into sustainable venue networks and loyal playing communities. main
KO
Katie Overy
Moderator
SN
Saud Al Nowais
Epic Padel
HA
Hashem Aljamal
Cypex Group
AA
Ali Al Arif
WPA (World Padel Academy) / Spadrec Investment
11:30 – 11:40
Onalabs
arena
11:40 – 11:50
Kobi
arena
11:50 – 12:00
Gemini Sports
arena
11:50 – 12:10
Building Clubs, Building Communities
Practical playbook to build durable club culture and communities in MENA - clear values & governance, academy-to-pro pathways, and an identity that unites athletes, staff, and fans. main
RL
Rui Lança
Al Ittihad Club
BF
Budreya Faisal
Banaat FC
HN
Hind Nezzaghy
MENA Champ League (MCL)
12:00 – 12:10
Genletics
arena
12:10 – 12:20
Movmenta
arena
12:10 – 12:40
Innovation and the Future of Technologies in Sports Broadcast and TV Production
This panel brings together innovators whose companies have sports broadcast innovation at their core. They’ll showcase their latest technologies and ideas and explore the trends shaping the future of sports broadcasting. main
AH
Ammar Hina
Colorbars Consultancy
Moderator
MA
Mohammad Ali Abbaspour
Sponixtech
DA
Divyajot Ahluwalia
wTVision / Quidich
FB
Feizel Batcha
Genius Sports
ZH
Zayed Hammouri
Vizrt
12:20 – 12:30
Ubitrack
arena
12:30 – 12:40
Soccerment
arena
12:50 – 13:00
Flickit
arena
13:00 – 13:10
SportsFirst
arena
13:10 – 13:20
SEE
arena
13:20 – 13:30
Waterspeed
arena
13:30 – 13:40
MySwimEdge
arena
13:40 – 13:50
MarkaMotion
arena
13:50 – 14:00
Idol Match
arena
14:00 – 14:10
Hitrecognition
arena
14:10 – 14:20
TG0
arena
14:15 – 14:45
Analytics & Athlete Monitoring: Data-Driven Performance & Injury Prevention
This panel explores how AI and analytics are transforming athlete performance and injury prevention, assessing the reliability of predictive tools and their real-world impact on the field. main
DT
Dr. Adam Thomas
Genletics
Moderator
JF
Joe E. Feghali
FIT - Fitness.Innovation.Therapy
MS
Mauro Saraiva
Qatar Stars League
RM
Raoni Medina
ModernPlay Soccer Consultancy
RC
Rick Cost
Olympique Lyonnais
14:20 – 14:30
Aquivio
arena
14:30 – 14:40
Edge Sound Research
arena
14:40 – 14:50
Gemini Sports
arena
14:40 – 14:50
OxiWear
arena
14:45 – 15:15
Health & Wellness: Technology-Driven Approaches to Holistic Athlete Care
This panel examines how technology is reshaping athlete wellness through innovations in recovery, mental health, and holistic care, making longevity a cornerstone of performance. main
SC
Samir Ceric
Ceric & Co
Moderator
DH
Daniel Hill
Aquivio
DA
Dr. Meshari F. Alwashmi
Amplifi
MG
Mark Guildea
Interact
14:50 – 15:00
GOAT
arena
15:00 – 15:10
Optimize Mind Performance
arena
15:10 – 15:20
Flinki
arena
15:15 – 15:45
Mind, Body & Future: Psychiatry, Longevity, and Sports Medicine in Performance
This session explores how psychiatry, sports medicine, and longevity innovations are redefining athlete care—enhancing resilience, accelerating recovery, and extending careers beyond competition. main
DT
Dr. Adam Thomas
Genletics
Moderator
DE
Dr. Joseph El-Khoury
The Valens Clinic
DL
Dr. Michael Liebrenz
University of Bern
DB
Dr. Greg Bailey
NorthStar SailGP Team
15:20 – 15:30
NeoPadel
arena
15:30 – 15:40
Ultrax Technologies
arena
15:45 – 16:15
Building Sports Communities Through Creativity & Tech
This session explores how sports technology can drive inclusion by expanding access, increasing visibility, and creating opportunities in women’s and para-sports, with federations, startups, and investors playing key roles. main
SK
Steven Kilby
SportsLive
Moderator
TQ
Tareq Qaddumi
Out the box
PA
Pietro Allegretti
Penguinpass
HN
Hind Nezzaghy
MENA Champ League (MCL)
16:15 – 16:35
From Vision to Velocity: The Asia–GCC Sportstech Engine
A global snapshot of who matters, what’s trending, and how fans behave. Walk away with a cross-border playbook; capital stacks, distribution routes, and localization must-dos. Powering the next wave of leagues, fan platforms, and wellness ventures. main
JR
Jean-Baptiste Roy
Asia Sports Tech
16:35 – 17:05
Web3 for Sport: Compliance, UX, Scale
How Web3 turns tickets and memberships into programmable fan experiences - linking wallets to access, rewards, and data you can actually use. Practical frameworks to move from pilots to products and revenue. main
RF
Ramzi Farah
Razor Capital
Moderator
AB
Ahad Mohammad Bhai
SIXR Cricket
UK
Umar Khattak
SIXR Cricket
17:35 – 18:15
Passport to Play: Sports Tourism & Hospitality
This panel explores how travel and credentialing technologies streamline team and fan experiences, enhance spending, and transform single events into multi-day destination experiences. main
FP
Fabio Prestijacopo
BizAway
PA
Pietro Allegretti
Penguinpass
08:30 – 09:15
Keynote: The Billion-Dollar Sports Tech Market
A data-driven analysis of where sports technology investment is flowing — and where the next generation of unicorns will emerge. Main Stage · Harbour Promenade
DK
David Kim
SportAI Ventures
09:30 – 10:30
Startup Pitch Showcase — Round 1
The first live pitch round of the day. Ten companies, six minutes each, in front of a panel of global investors and club directors. Startup Stage C
1S
10 Startups
LEVEL UP Cohort 2027
10:45 – 11:30
Investing in Sports Tech: A VC Perspective
What makes a sports tech investment thesis compelling in 2027? The partner and portfolio approach from one of the leading funds. Innovation Stage A
ML
Maria Lopez
Future Sports Fund
12:00 – 12:45
Broadcasting & OTT: Rights, Revenue, and the Streaming Wars
The fragmentation of sports rights, the rise of direct-to-fan platforms, and what it means for clubs, leagues, and broadcasters globally. Main Stage · Harbour Promenade
JO
James O'Brien
MediaSport Network
14:00 – 15:00
Panel: Governing Bodies and Technology Adoption
How FIFA, World Athletics, and regional bodies are navigating the tension between tradition and technological disruption. Panel Stage B
AW
Anna Williams
SportsPro Media
Moderator
KM
Khalid Al Mansouri
UAE Sports Council
PB
Pierre Bernard
World Athletics
RS
Raj Singh
ICC
15:15 – 16:00
Wearables & Data: From Insight to Decision
How clubs and coaches translate real-time biometric data into pre-match decisions, substitutions, and injury prevention. Innovation Stage A
DM
Dr. Elena Marchetti
DataSport Lab
16:30 – 17:30
Startup Pitch Showcase — Grand Final
The championship round. Finalist companies compete for the LEVEL UP Innovation Award — judged live in front of 5,000+ attendees. Main Stage · Harbour Promenade
FS
Finalist Startups
LEVEL UP Stage
11:00 – 11:30
Recharge to Perform: The Science of Recovery in Modern Sport
This panel examines how data, recovery technology, and sleep science are enhancing athlete performance, longevity, and mental resilience between training sessions. main
MC
Mazen Abou Chalbak
SportiveWays
Moderator
RO
Rafael Oliveira
Eight Sleep
SM
Stephan Muller
Whoop
DC
Dave Catudal
Forus
RV
Rémi Vanecht
Athletes Junction - Hyperice Middle East
14:00 – 14:30
Zero to Competition by Ahmed Sam
Ahmed Sam shows how anyone can go from zero experience to real competition using simple, structured training and data-driven coaching. His talk breaks down the mindset and habits that turn everyday effort into performance. main
ZF
Zalfa Farah
GMOLx
Moderator
AS
Ahmed Sam
Lift Focus Grind
14:30 – 15:00
Digital Community & Women’s Empowerment Talk by Sheridan Mordew
Sheridan breaks down how she built one of Dubai’s fastest-growing women-only communities using nothing but social media, storytelling, and real connection. main
ZF
Zalfa Farah
GMOLx
Moderator
SM
Sheridan Mordew
Shape Up Women’s Club
15:00 – 15:30
The Pillars of Longevity
main
ZF
Zalfa Farah
GMOLx
Moderator
DC
Dave Catudal
Forus
15:30 – 15:50
Identity first, Performance follows: The mind is the real tech
main
KM
Karen Mattar
08:30 – 09:15
Keynote: Global Sports Innovation Trends 2026-2030
A landmark forward-looking analysis of the macro trends reshaping global sport over the next five years — from the MENA lens outward. Main Stage · Harbour Promenade
PZ
Prof. Hassan Al Zaabi
Sports Innovation Institute
09:30 – 10:30
Women in Sports Tech: Breaking the Playbook
How women founders, executives, and athletes are building the next generation of sports technology. Innovation Stage A
AD
Amara Diallo
SheSports Global
10:45 – 11:30
The Next Decade of Sport: A Fireside Conversation
An intimate conversation with one of the most influential AI leaders in global sport on what the next ten years will look like. Main Stage · Harbour Promenade
SJ
Sarah Johnson
Nike — Head of AI
12:00 – 13:00
Panel: Sport, Society, and Technology
From grassroots access to national identity — how sports technology should accelerate the transformation of communities. Panel Stage B
CN
Chris Nwosu
BBC Sport
Moderator
OA
Olumide Akintola
Africa Sports Council
LV
Laura Vasquez
Women in Sport Foundation
RB
Riku Bello
UNESCO Sport
14:00 – 14:45
The Recovery Tech Frontier
Sleep technology, cryotherapy, AI-guided recovery protocols and the science behind next-generation athlete restoration programmes. Innovation Stage A
DM
Dr. Ben Marchetti
SleepSport Labs
15:00 – 16:00
Closing Keynote: Where Sport Goes From Here
The definitive closing statement of LEVEL UP 2027 — a vision for global sport's technological future from one of the region's most respected voices. Main Stage · Harbour Promenade
AM
Ahmed Al Mansoori
UAE Sports Council
16:30 – 17:30
LEVEL UP Innovation Awards Ceremony
The inaugural LEVEL UP Innovation Awards — recognising the most impactful technologies, startups, and individuals in global sports tech. Main Stage · Harbour Promenade
AS
All Speakers
LEVEL UP Stage
08:00 – 09:30
Private Investor Roundtable: Sports Tech Deal Flow 2027
An exclusive, closed-door session for verified investors and fund managers. Deal flow, co-investment opportunities, and the current sports tech M&A landscape. VIP Lounge — Harbour Suite
ML
Maria Lopez
Future Sports Fund
DK
David Kim
SportAI Ventures
10:00 – 11:30
Closed-Door Strategy Session: Club & Federation Leadership
An intimate gathering of club directors and federation executives. Agenda focused on technology adoption barriers, vendor evaluation, and strategic roadmapping for 2026-2028. VIP Boardroom — Level 2
IE
Invited Executives
By Invitation Only
12:30 – 14:00
VIP Networking Luncheon
A curated, table-assigned networking lunch. Pre-matched by interest area and seniority — one of the most sought-after 90 minutes at LEVEL UP. Waterfront Terrace — Dubai Harbour
HH
Hall of Fame Pass Holders
Exclusive
14:30 – 16:00
Founders & Investors Speed Dating
Structured 12-minute bilateral meetings between pre-screened startups and investors. Maximum three companies per investor. Application required in advance. VIP Startup Suites
SI
Selected Startups & Investors
Curated Cohort
2025 Lineup

Featured Speakers

110+
2025 Speakers
Horst Bente

Horst

Bente

Grandson of Adi Dassler, founder of adidas, and founder of Adi Dassler Legacy Ltd.
Adi Dassler Legacy Fund
Jean-Baptiste Roy

Jean-Baptiste

Roy

Founding Partner
Asia Sports Tech
Jake Schuster

Jake

Schuster

CEO
Gemini Sports
Chris Markham

Chris

Markham

Sporting Director
Nicolò D’Ercole

Nicolò

D’Ercole

EVP AI & technology Sportradar
Sportradar
Christoph Sonnen

Christoph

Sonnen

Co-founder
LEAD.VC
Jamie Cunningham

Jamie

Cunningham

Executive Director
ONETOWATCH
Francis Casado

Francis

Casado

Co-founder & CRO
3D Digital Venue
Steve Nott-Macaire

Steve

Nott-Macaire

VP of Sales EMEA & APAC
FortressGB
Alberto Ceres

Alberto

Ceres

CEO
Trison
Federico Smanio

Federico

Smanio

CEO
Wylab
Hicham Chahine

Hicham

Chahine

Founder & Co-CEO
Ninjas in Pyjamas Group
Donald Yeo

Donald

Yeo

Account Director
Octagon
Saqr Ereiqat

Saqr

Ereiqat

Secretry General
D2A2
Ammar Hina

Ammar

Hina

Sports Broadcast & TV Production Expert
Colorbars Consultancy
Jes Madsen

Jes

Madsen

Director of Football and Data Science
Saudi Pro League
Nikhil S Nair

Nikhil

S Nair

Regional Director
Tata Elxsi
André Antonelli

André

Antonelli

CEO
Machina Sport
Ryan McCumber

Ryan

McCumber

Founder
Sportstech.ai
Daniel Hill

Daniel

Hill

Co-founder
Aquivio
Dr. Meshari F. Alwashmi

Dr.

Meshari F. Alwashmi

CEO & Co-founder
Amplifi
Dr. Joseph El-Khoury

Dr.

Joseph El-Khoury

CEO & Medical Director
The Valens Clinic
Dr. Michael Liebrenz

Dr.

Michael Liebrenz

Department of Psychiatry
University of Bern
Joe E. Feghali

Joe

E. Feghali

Founder
FIT - Fitness.Innovation.Therapy
Mauro Saraiva

Mauro

Saraiva

Football Performance Analyst
Qatar Stars League
Mohammad Ali Abbaspour

Mohammad

Ali Abbaspour

Founder and CEO
Sponixtech
Deepen Parikh

Deepen

Parikh

Partner
Courtside Ventures
Rafael Oliveira

Rafael

Oliveira

Sr. Director of International & Partnerships
Eight Sleep
Samir Ceric

Samir

Ceric

Chairman
Ceric & Co
Tareq Qaddumi

Tareq

Qaddumi

Founder and Creative Director
Out the box
Iris Córdoba Mondéjar

Iris

Córdoba Mondéjar

Managing Director, Global Sports Innovation Center powered by Microsoft
GSIC
Raoni Medina

Raoni

Medina

Player Development Expert
ModernPlay Soccer Consultancy
Rui Lança

Rui

Lança

Executive Sporting Director
Al Ittihad Club
Steven Kilby

Steven

Kilby

Founder and CEO
SportsLive
Rick Cost

Rick

Cost

Head of performance at Olympique Lyonnais
Olympique Lyonnais
Budreya Faisal

Budreya

Faisal

Founder and President of Banaat FC
Banaat FC
Sungjin HONG

Sungjin

HONG

Specialized Officer
Interpol
Rohn Malhotra

Rohn

Malhotra

Co-Founder
SportsTechX
Tomasz Kowalczyk

Tomasz

Kowalczyk

Head of PZPN Innovation hub
PZPN Innovation Hub
Sebastian Lancestremere

Sebastian

Lancestremere

WW Strategic Partnerships Director, Microsoft Corporation
Microsoft
Zur Karklinsky

Zur

Karklinsky

Head of Go-to-Market
DAZN
Saud Al Nowais

Saud

Al Nowais

Founder of Epic Padel
Epic Padel
Sheridan Mordew

Sheridan

Mordew

Award-Winning Fitness & Wellness Entrepreneur
Shape Up Women’s Club
Rebecca Eliot

Rebecca

Eliot

Co Founder
ProTouch Sports
Fabio Prestijacopo

Fabio

Prestijacopo

Managing Director
BizAway
Ramzi Farah

Ramzi

Farah

Co-Founder and Managing Partner
Razor Capital
David Wurth

David

Wurth

Founder and CEO
PLYR Technologies
Dr. Greg Bailey

Dr.

Greg Bailey

Team Principal
NorthStar SailGP Team
Boutros Maroun Boutros

Boutros

Maroun Boutros

Executive Vice president, Corporate Communications, Marketing & Brand of Emirates
Emirates
Ahmed Sam

Ahmed

Sam

Founder and Head Coach
Lift Focus Grind
Pietro Allegretti

Pietro

Allegretti

Founder
Penguinpass
Kenny Oktavius

Kenny

Oktavius

Co-Founder & CEO
PointFit Technology Limited
Peggy Tng

Peggy

Tng

Regional Lead, APAC
GSIC
Tapio Rosenius

Tapio

Rosenius

CEO
Skandal Technologies
Andreas Tsindos

Andreas

Tsindos

CEO
MWAN Mobile
Toli Makris

Toli

Makris

CEO EX Interactive Gaming
EX Sports
Sean Garnier

Sean

Garnier

Founder of Urbanball
Urbanball
Stephan Muller

Stephan

Muller

Marketing Director
Whoop
Dave Catudal

Dave

Catudal

Co-Founder
Forus
Hashem Aljamal

Hashem

Aljamal

Founder and CEO
Cypex Group
Saad Khan

Saad

Khan

Founder and CEO
GameCentric
Katie Overy

Katie

Overy

TV Presenter, Live Events MC and Voiceover Artist
Divyajot Ahluwalia

Divyajot

Ahluwalia

Director
wTVision / Quidich
Feizel Batcha

Feizel

Batcha

VP Sports Partnerships
Genius Sports
Maia Zennie

Maia

Zennie

MENA Ecosystem Lead
Avalanche/ Ava Labs
Zalfa Farah

Zalfa

Farah

Head of Research & Conceptualization
GMOLx
Rémi Vanecht

Rémi

Vanecht

Head of Education
Athletes Junction - Hyperice Middle East
Zayed Hammouri

Zayed

Hammouri

Excellence Director MEA
Vizrt
Ali Al Arif

Ali

Al Arif

Founder and CEO
WPA (World Padel Academy) / Spadrec Investment
Dr. Adam Thomas

Dr.

Adam Thomas

Founder and CEO
Genletics
Shahrukh Sohail

Shahrukh

Sohail

Senior Sports and Entertainment Business Manager
Xplere
Hind Nezzaghy

Hind

Nezzaghy

MCL Co-founder
MENA Champ League (MCL)
Karen Mattar

Karen

Mattar

Mind & Body Coach
Vadim Prikhodko

Vadim

Prikhodko

IT entrepreneur and CEO of EasySports
EasySports
Mark Guildea

Mark

Guildea

Managing Director
Interact
Alexey Deniskin

Alexey

Deniskin

CMO of EasySports
EasySports
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