Shahrukh Sohail

Shahrukh Sohail is a sports business consultant with extensive experience in commercial strategy, digital transformation, and ecosystem development across the Middle East, the UK, and South Asia. He has led strategic projects spanning federations, leagues, clubs, and high-performance environments, combining deep industry insight with a technology-driven approach. Shahrukh holds a Master’s in Sports Management from the University of East London and has delivered talks at leading international sports conferences as well as being published in multiple international publications. His work focuses on helping sports organisations scale sustainably, build modern commercial and digital capabilities, and unlock long-term value within rapidly evolving sports markets.