Alberto Ceres

Alberto Cáceres, Global CEO of TRISON Group — Europe’s leading digital signage integrator — is an industrial engineer from Madrid Polytechnic University with postgraduate studies at IESE and INSEAD.

He built an international executive career at Swedish firm Envac, becoming COO of Envac Spain until 2007, before moving to Clear Channel Outdoor as General Manager and CEO in Spain, also leading its Smartbike Centre of Excellence across nine countries.

Passionate about innovation, Alberto has pioneered smart city development in sustainable transport, digital communication and environmental solutions, holding one patent, two utility models and one industrial model.

A motorsports enthusiast, he completed the Paris–Samarkand–Moscow Raid (8,000 km) and a Formula One engineering course. In 2019, he was named among FORBES’ 100 Most Creative People in Business.