Ammar Hina

With over 20 years in live sports broadcasting and TV production, Ammar has led transformative projects across the Middle East and globally. From Leading the EPL, F1, and UEFA Qualifiers coverage at Endemol Sport/ADS, his career has been defined by innovation and impact. He built the UAE Pro League’s Broadcast & TV Production arm, pioneering the region’s first VR football broadcast and earning awards for technology and workflow excellence. At NEP Group, He expanded MENA operations and forged strategic partnerships. As Senior Broadcast Director at the Saudi Pro League, he elevated SPL’s global reach to 170+ countries and introduced new tech & standards and planning tools. Today, he advise federations, leagues, and media entities on broadcast strategy, production planning, and international distribution. Through conferences and mentorship, he continue shaping the future of sports media with a focus on innovation, excellence, and global connectivity.