Horst Bente

Since the sale of Adidas, his grandfather’s company, Horst Bente has been a private investor in a variety of fields in Europe, the US and Bahamas. He previously held executive positions at Jacobs Suchard (Germany), Bayer/Monsanto (US) and ISL Marketing (Switzerland). Third generation of Adi Dassler, Horst is now embarked on the journey of preserving his grandfather’s legacy through several initiatives including an investment platform to identify and fund the next great ideas in the world of sports and related fields, various Media formats including the development and production of a feature Hollywood TV series on the Adi Dassler family story, philanthropic actions combining athletics with academics, and launching a Multi Family Office (natural transition from the Dassler’s single family office format) providing financial and estate planning advice to a selected group of like-minded families and entrepreneurs around the globe. Horst holds an MBA from Golden Gate University in San Francisco and is fluent in English and German.