Rebecca Eliot

With over 30 years of experience in business development, strategy, consumer loyalty, and fan engagement, Rebecca Eliot has become one of the leading voices at the intersection of sport, technology, and innovation.
Known for her strategic vision and operational expertise, she has worked with federations, clubs, teams and brands to redefine how the business of sport connects with its most valuable asset – the fan.
As a Strategic Advisor to Blocksport, Rebecca is instrumental in expanding the company’s presence and partnerships across the Middle East and Africa, leading business development initiatives focused on digital fan engagement, sports technology, and data-driven commercial models.
Now based in Abu Dhabi, Rebecca continues to drive innovation that aligns with the region’s fast-growing sport, media, and tourism sectors.
Her mission remains deeply personal – with the introduction of Podium Pursuit, built on the Blocksport Platform, to solve one of sport’s toughest challenges: athlete funding in emerging markets like Africa and the Middle East and to empower the next generation of champions through technology, opportunity, and connection.